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Friday, April 2, 2010

Toucher and Rich...get multi year deal...

From and Rich get multi year extention...


Toucher and Rich, morning drive personalities on 98.5 The Sports Hub (WBZ-FM) announced on their program today that they have signed a multi-year deal to remain on The Sports Hub. The Toucher and Rich show is broadcast weekday mornings from 6:00am-10:00am on 98.5 The Sports Hub and online at

Toucher and Rich are celebrating five years waking up Boston listeners in June 2010.

"Now I can buy a house. It’s the American Dream," exclaimed Fred Toucher.

“We are thrilled to remain in Boston as the anchor morning show on 98.5 The Sports Hub, hopefully now we can get some free Bruins tickets,” said Rich Shertenlieb.

“Toucher and Rich have done an amazing job of building a loyal Boston audience over the last 4 years, and they have also played an integral part in launching 98.5 The Sports Hub. This extension will allow them to further solidify their place in the Boston radio landscape,” said Mark Hannon, Senior Vice President/Market Manager, 98.5 The Sports Hub.

“Since launching 98.5 The Sports Hub last August, Toucher & Rich have done a great job of bringing their listeners from WBCN over to The Sports Hub and at the same time they are attracting new sports radio fans,” stated Mike Thomas, 98.5 The Sports Hub Program Director. “They are creative and entertaining day in and day out and we are glad they are going to be with us for years to come.”

Toucher and Rich make many appearances every year interacting with listeners at station events. They also spearhead many charity events such as The Boston Bruins Cuts For Cause and the Miracle League Of Massachusetts.

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