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Thursday, January 14, 2010

Eat your Wheaties!

Wheaties Fuel with Kevin Garnett hits stores

Celtics forward Kevin Garnett may have been sidelined with a knee injury, but his Wheaties Fuel cereal is hitting supermarkets today.

“It’s always a tremendous honor to grace the cover of a Wheaties box,” said the 12-time All-Star in a statement. “What makes this really special is that our insight was an integral part in the development process of this cereal from start to finish.”

Wheaties hopes that by using Garnett, Indianapolis Colts quarterback Peyton Manning, St. Louis Cardinals first baseman Albert Pujols, triathlete Hunter Kemper and decathlete Bryan Clay on its boxes they will attract customers seeking lots of carbohydrates to meet their energy needs.

A serving of Fuel includes 210 calories, 16 grams of whole grain, 100 percent of five B-vitamins, 5 grams of fiber as well as calcium and vitamin D, Wheaties said.

What can I say? It's a slow day here at the BBB...

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